When the owner decides to sell his real estate, one of the key questions is: should he engage several agencies or entrust the sale exclusively to one?
Although at first glance it seems that a larger number of agencies means a greater chance for sales, practice shows that exclusive cooperation is the best and most efficient way to a successful transaction.
Negative sides of open sales
Many owners think that they will sell the property faster if they hire more agencies. However, this approach usually brings a number of problems:
Different prices in the market – Each agency can set a different price, which creates confusion and doubt among customers.
Duplicate ads and cluttered advertising – The buyer comes across the same apartment multiple times, often with different information, which undermines the seriousness of the offer.
Out-of-date ads – It happens that some agencies do not remove the ad even though the apartment has already been sold or rented out, so buyers lose time and patience.
Lack of effort – Since there is no guarantee that they will sell, agents do not invest maximum energy and resources in promoting your property.
Loss of buyer confidence – When you notice discrepancies in listings, buyers get the impression that something is wrong and that the property is not worth it.
All this has the effect that the sales process slows down and that the owners often get a lower price than they expected.
Advantages of exclusive cooperation
1. Seriousness and focus
By entrusting the sale to an agency, the owner shows seriousness and takes an important step towards the goal. The agency then takes full responsibility, plans a strategy and directs its resources towards sales – because it knows that they are working for you.
2. Trust and loyalty
Exclusivity is a sign of trust and loyalty. When the owner trusts the agency, the team gets additional motivation to give the maximum, because success depends on their commitment. This means that your property will receive the best treatment and maximum attention.
3. Partnership and quality communication
Exclusive cooperation implies an open and partnership relationship between the owner and the agency. Goals are defined together, information is exchanged and a relationship is built that often develops into friendship. Only in this way is it possible to achieve the best price and achieve a quick sale.
4. The impression of seriousness and professionalism on the market
Real estate that is advertised exclusively through one agency gives the impression of professionalism and sophistication. Potential buyers take such ads more seriously, because they know that behind them is a clearly agreed strategy and a proven agency.
5. The door is not closed
It is important to emphasize that the exclusive is not immutable. If the conditions of cooperation are not met, the contract can be terminated. But as long as it lasts – it brings the greatest chance that the sale will be done with quality, quickly and with minimal stress.
Conclusion
Open sales often do more harm than good: confusing ads, customer uncertainty and a lower price at the end of the process.
Exclusiveness, on the other hand, means focus, commitment and strategy – which leads to faster and better sales.
If you want your real estate to be presented in the right way and to avoid all the problems of open sale – exclusive cooperation is the right choice.
